Pepsi to Support Music Education
in Schools Across the United States;
Consumers Invited to "Share the Joy with Music"

Source: Pepsi-Cola Company
PURCHASE, N.Y., PRNewswire -- In the fall of 2000,
Pepsi-Cola Company will unveil a retail program designed
to assist music education programs in schools (K-12) across
the United States.
Called "Share the Joy with Music," the program will enable
communities to collect "Pepsi Notes" through the purchase
of Pepsi products to help schools in their area. The schools
can redeem their Notes for musical instruments,
accessories, sheet music, software and other equipment that
will help bolster the quality of their music programs.
MENC: The National Association for Music Education has
joined with Pepsi to communicate this opportunity to
MENC's membership.
"Despite the fact that music is an extremely important part
of a well-rounded education, many school music programs
have traditionally been under-funded," said Linda Wilson,
senior marketing manager for Pepsi. "In fact, many schools
hold fundraisers every year to supplement their budgets.
Through collecting Pepsi Notes, consumers can help the
schools in their area acquire items that will elevate the
quality of the students' musical experience. They can make
a direct impact where it matters most -- at the community
"We applaud Pepsi-Cola's efforts to support music
education in this creative manner," said John J. Mahlmann,
executive director of MENC., a leading online provider of musical
instruments and accessories to schools, will join forces with
Pepsi to post a website in the coming months that will
provide schools with program details and enrollment
information. The site also will serve as the primary vehicle
for program redemption and fulfillment.
Pepsi-Cola Company (, headquartered in
Purchase, N.Y., is the global beverage division of PepsiCo,
Inc. ( Its brands in the United States include
Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Mug, Slice,
Wild Cherry Pepsi, Aquafina, All Sport Body Quencher and
FruitWorks. The company also makes and markets
ready-to-drink iced teas and coffees, respectively, via joint
ventures with Lipton and Starbucks.
MENC: The National Association for Music Education, the
world's largest arts education organization, is the only
association that addresses all aspects of music education.
Nearly 85,000 members represent all levels of teaching from
preschool to graduate school. Since 1907, MENC has
worked to ensure that every student has access to a well-
balanced, comprehensive, and high-quality program of
music instruction taught by qualified teachers. MENC's
activities and resources have been largely responsible for
the establishment of music education as a profession, for
the promotion and guidance of music study as an integral
part of the school curriculum, and for the development of
the National Standards for Arts Education.
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